SweeTarts (/ˈswiːt. tɑːrts/; officially stylized as SweeTARTS) are sweet and sour candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same small basic recipe as the already popular Pixy Stix and Lik-M-Aid (Fun Dip) products.